Marvel raised their price on the November cover-dated issues (on sale July) DC raised its page count and price first, with the August cover-dated issues (on sale June).Martin Goodman didn't hatch the plan, Independent News did.Here's some reasons why I have issues with that story: The problem is that almost none of the above is true. For the whole year Marvel grabbed market share, kept a lot of it even after DC went back to normal." The next month Marvel dropped their pages and prices again, while DC had to keep theirs high. But DC had to buy their paper a year in advance so were locked into the higher page count. The Great American Novel website even adds a reason why DC stuck at 25 cents for a year: "In October 1971 Marvel used a sneaky trick: they raised their page count and price. For the first time in its history, Marvel Comics was the number-one comic book company in the world." The slow-footed DC tried to make a go of their higher-price, thicker comics, but they took a bath on the manoeuvre, and by the time they crawled back to the 20 cent price point, they'd lost the battle and the war. But after a month, Goodman immediately cut back to fewer pages at 20 cents, and offered newsstand proprietors a bigger cut of the profits, ensuring that Marvel would get better rack space. their handshake deal called for the books to expand from 36 to 52 pages - but at a whopping 25 cents apiece. "When Marvel and DC agreed to hike the price of comics. "Martin Goodman hatched a devious plan to conquer DC once and for all," wrote Howe. Goodman to offer a larger percentage of the retail price to his wholesale distributors. after only one month of the new prices, in December 1971 Marvel dropped back to thirty-six pages at the price of twenty cents. Rival DC made the same change simultaneously. in November1971 the standard comic book price jumped to twenty-five cents.
#SILVER AGE MYTHOLOGY SERIES#
" As 1971 drew to a close, publisher Martin Goodman initiated an ingenious sales strategy," wrote Daniels, "a complicated series of changes in the size and price of the standard color comic book, that gave Marvel a commanding lead in overall circulation. This story has been reported on WIKIpedia (mis-quoting Les Daniels' Marvel: Five Fabulous Decades of the World's Greatest Comics) and in Sean Howe's Marvel: The Untold Story (HarperCollins, 2012), among others. THE DC vs MARVEL SALES WAR The story I've read in many different histories of American comics is that Marvel finally overtook DC in sales after a Machiavellian trick by Marvel publisher Martin Goodman. Then, when I looked a little deeper into the circumstances of Marvel's ascendency - that of a brilliant and effective subterfuge on the part of Marvel publisher Martin Goodman - I began to have some misgivings about the accuracy of the legend as it's been reported over the decades. The truth is a less dramatic tale of corporate interference and incompetence. Legend has it that Marvel publisher Martin Goodman brilliantly out-manoeuvred DC Publisher Carmine Infantino, by first raising, then dropping, the cover price of the standard Marvel comicbook. But in my researches for this blog, I have come across some data that throws some doubt on the commonly reported story. It has been reported many times, by many historians, that Marvel's sales figures didn't match DC's until the beginning of the 1970s. It can build Traders 50% faster and at a 50% reduced Gold cost.THERE'S ONE LAST MYTH of the Marvel Silver Age I want to look at before I put the subject to rest. 50 The Silver Tree is an economic Landmark available to the Mongols in Age of Empires IV in the Dark Age.
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